Last month I had the opportunity to attend one of the shows on The DigiTour, the first countrywide tour of YouTube musicians, and to talk with some of YouTube’s biggest musical stars. I shot a lot of footage of the show, as well as some fun stuff backstage, which you can check out in my previous posts here and here, but I also had the opportunity to ask several of the performers about how they got their start on YouTube and what advice they would give to others who want to rise to YouTube fame. In the video below, Christina Grimmie, DeStorm, David Choi and Ricky Ficarelli tell a few great stories, and offer up some great advice.
Before we get to the video interview I thought I’d outline some of the tips offered up by some of YouTube’s most popular musicians. Read on to find out more.
Love what you’re doing!
Ricky Ficarelli points out one of the most important factors in becoming a success on YouTube—loving what you’re doing. You’ll be spending a lot of time making videos if you want to become well known on YouTube, so you better make videos about stuff that you love. Additionally, Ricky says, “If you love it and you’re passionate about it” then people will be able to sense that you are genuine and will be more drawn to your videos.
DeStorm stressed the importance of being persistent. There are currently over 35 hours of video being uploaded to YouTube per hour. It may take time before you get noticed, with so much competition. But if you are persistent and stick with it your odds of getting noticed are much higher. Don’t give up!
DeStorm also mentioned that it’s important not to be all over the place with your videos, uploading a video of yourself running a race one day and then a video of you singing a song the next day. He says that if you do multiple things then you should put your videos on multiple channels. If you enjoy fitness, singing and video games and you want to make videos about each of these things then you should upload videos to three separate channels and cater each channel to one of those three niche audiences.
Stick to a schedule!
Being on a schedule is key when it comes to YouTube success. David Choi points out that building a schedule is extremely important. You don’t want to abandon YouTube for a month. If you do that, you’ll lose your audience. The important thing is to build a trust between you and your viewers so that they’ll come back again and again, and if you disappear for a month you destroy this trust.
DeStorm adds that many YouTube viewers are high school and college kids and that they are already on a schedule. If you tell them that you’ll have a new video coming out next Tuesday they’ll be prone to return to see it, because they are already so schedule-oriented.
David Choi talked about the importance of collaboration. When you collaborate with other YouTubers you bring “new eyes and ears to hear and see your stuff.” Teaming up with YouTubers with similar styles to yours introduces you to their audiences, and introduces them to yours. It’s a win-win situation.
Christina Grimmie focused on the fact that it’s important to be confident if you want to succeed on YouTube. A lot of people will say mean things and write mean comments. But the fact that they are trolling and have some weird vendetta against you for no good reason shouldn’t stop you. She says you have to be confident! If people say mean things, don’t listen to them and just push through. You’ll find that if you are confident and work at it you’ll build a fan base that will share and comment on your videos positively and far outweigh all the negativity you had to pass through on your way.
Finally, DeStorm talked about social tools like Facebook and Twitter and their importance in helping you rise to the top. “Growing other social media networks like Facebook and Twitter will also help get your videos out there. People don’t hang on YouTube. They come to watch videos but they don’t hang there. But they do hang on Facebook.” If you grow your Facebook and Twitter networks than you can get your videos out to a much wider audience.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.