7 Social Metrics Every Social Game Maker Should Be Measuring by Kontagent's Albert Lai
Albert Lai, c0-founder and President of Kontagent, a leading metrics platform for social games, presented the 7 deadly social metrics at the New Yorker Hotel for Social Gaming Summit East. The presentation included a interesting insights into the key metrics that every game developer should be tracking.
1. Customer Acquisition Cost
The CAC is trending upwards and is a current state of $1 to $4. The reason for this is that big brands are entering the advertising ecosystem, and driving up the cost for small developers to buy ads in the Facebook ecosystem.
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