7 Pro Tips for Marketers Who Want to Get Into Livestreaming

What you need to know to do it well

After years of sitting in the background, livestreaming seems to be finally taking center stage in the theater of marketing thanks to Periscope's ascendance in 2015 and the promise of Facebook Live this year.

For instance, one publisher, Tastemade, recently vowed to do 100 Facebook Live episodes per month after garnering 220,000 viewers for one recent stream. And livestreaming has been part of various publishers' Digital Content NewFronts presentations in recent days, including BuzzFeed, AOL, Yahoo and PopSugar.

So, if you are a digital marketer at the NewFronts—or back at the office—and you want to bone up on the craft of livestreaming, you're in luck.

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