It's been a strong week in digital marketing stats thanks to Black Friday, Cyber Monday and the holidays in general. Below are the seven data points that caught our eye in a big way.
1. Black Friday ads go digital
Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers from 25,000 customers that have purchased products on hundreds of ad exchanges. Facebook,
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