7-Eleven Launches Pop-Up Gay Wedding Chapel
Earlier today our own Shawn Paul Wood asked a serious question: is Target’s statement in support of same-sex marriage really a heartfelt advocacy move or just another publicity stunt?
Now we can offer you a counter-example via the oddest source: 7-Eleven. In Stockholm. To celebrate last week’s Pride Parade, the convenience chain (which amusingly compared itself to Uber in a recent strategy document) created a pop-up wedding chapel with the help of Swedish PR/marketing agency Wenderfalck.
New in Stockholm Pride: they turned 7-eleven into a “wedding chapel” and you can actually get gay-married legally… pic.twitter.com/iKRVUwCe5C
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