7 Digital Trends Worth Your Attention

The 2011 social media trends watch continued as Steve Rubel, SVP and director of insights at Edelman Digital, highlighted predictions and recommendations for this year while speaking at the BRITE ’11 conference hosted by Columbia Business School’s Center on Global Brand Leadership in New York on Wednesday. Brite is a global conference series focused on topics like culture and technology.

Click through for seven key trends that should be on your radar.

Marketers will realize the value of attention: Rubel referred to this trend as ‘attentionomics’ and said understanding your audience’s attention patterns is important.

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