7 Digital Marketing Stats That Jumped Out This Week

Snap's rough tumble and holiday ads start rolling out

From connected home ads to Snap’s earnings, it’s been a busy week for digital marketers. Here are seven stats that stood out this week.

1. Snap’s rough tumble
Evan Spiegel’s rocky relationship with investors continued this week when Snap reported disappointing third-quarter earnings.

Snapchat’s parent company made $208 million during the third quarter, which fell short of the $237 million that analysts expected. Growth was also sluggish with 178 million daily active users, up from 173 million in the second quarter.

Spiegel also talked up a big redesign coming soon, hoping to turn the narrative around.

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