Why 61% of Consumers Unfollow Brands on Social Media

Social profiles provide rich consumer interest data that brands need to use to build substantive social media connections.

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One of the most important things a brand can do is understand its target consumer, and social media provides rich data for customer profiles. A new study commissioned by digital marketing firm 140 Proof and digital think tank IPG Media suggests that not only is the data readily available, it evolves over time.

Indeed, consumers show interest in connecting with brands online. Nearly 60 percent of them are willing to like or follow a brand on social media.

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