6 Ways to Reinvent Resort PR for the 21st Century

This is a guest post by Babs Harrison, managing partner of Phoenix-based Babs Harrison + Partners.

This is a guest post by Babs Harrison, managing partner of Phoenix-based Babs Harrison + Partners.

It’s time for a blunt awakening: resort and hotel public relations plans need to better reflect the mobile, social, fast-moving world we now live in – and get the better, richer results they should be producing.

Here’s the core problem: Some PR plans are mired in what I call the fallacy of the three presses – that is, the plans hinge on press trips, press releases and press clippings. 

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