6 ways small businesses can use Facebook retargeting to convert more customers

Have you ever done research or shopped for a product online and then realize that the ads on your computer start to talk to you about what you were interested in? This is retargeting in action.

Facebook retargeting is a kind of behavioral ad retargeting which allows businesses to gather browsing data from their website users in order to create targeted Facebook ads when those same users login to the Facebook platform.  This is revolutionary for small businesses (SMBs) looking to drive targeted traffic to their site and convert more site visitors.

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