Many businesses are rushing to build up their Facebook ‘fan’ base, but what’s the value of a fan if you don’t know how to effectively message them and get their attention? Below are a series of very simple tips for how to get your fan page status updates noticed.
But first, you might be wondering why such tips are even necessary. Aren’t all status updates seen by fans? The short answer is, no. Facebook uses an algorithm to determine which updates and stories will appear in a given person’s newsfeed. While no one knows exactly what this algorithm is (besides Mark Zuckerberg!), it largely depends on how much engagement a particular story receives. So, if you send an update out to your fans and it receives a lot of ‘Likes’ or ‘Comments’, it will be exposed to a much higher % of your fans in their Top News stream and they will be a much more likely to see your post than an update that gets few ‘Likes’ or ‘Comments’. So sending out posts that are highly engaging is extremely important to the success of your Facebook marketing strategy.
TRICK #1: Ask fans to ‘Like’ your update!
This may sound trivial, but it is hugely powerful – when you post an update out to your fans ask them to show their support by clicking on the ‘Like’ button of your post. For example, if you send an update about a new product feature instead of simply saying: “We’re excited to announce the release of our brand new navigation.”; say something like: “We’re excited to announce the release of our brand new navigation. Click the ‘Like’ button if you like this change”. We have tried this over and over again and on average we see 200-300% more ‘Likes’ when we make direct requests like this.
Check out the great engagement with this post – 33 people indicated they “Like” it, which was likely aided by the direct prompt to do so right in the message!
TRICK #2: Encourage comments by asking yes/no questions
A powerful way to encourage comments is to ask your fans questions when you post an update. But you’ll get a much higher response rate if you ask questions that require very little effort to answer, like yes/no questions. For example, you’ll get far fewer comments if you ask “Tell us what you think of our new homepage design” than if you ask “Do you like our new homepage design – yes or no?”. Of course, if you’re looking for concrete feedback from your fans you may prefer the first approach, but if you are wanting maximum exposure for your post the latter approach will yield a significantly higher number of comments.
TRICK #3: Don’t use the Facebook links box!
You may have noticed that Facebook provides an option to attach a link to your fan page status updates. What you may not know is that you’ll generally get fewer clicks on your link if you use this feature rather than simply including a link in the body of your update.
The link button outlined above will attach a link to your post, but it’s best to avoid using this tool, and just paste the link right into your text.
Try this approach instead…
Pasting a link you wish to share with your users directly into your message has proven, with testing, to have a significantly higher user click rate!
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Headquartered in Redwood City, California, Wildfire is the leader in social media marketing software and the only social media marketing company to have received an investment from Facebook’s fbFund. Our patent-pending technology allows large brands, small businesses and agencies to easily create their own attractive, branded social promotions (including sweepstakes, contests, giveaways, coupons and more), build and manage social pages, monitor and communicate with their social audience and measure the performance of their own and their competitors’ social media marketing.