6 Powerful Insights Helping Digital Publisher Romper Reach Millennial Moms

It's reshooting stock photos and stoking community conversations

You’re a newly minted mom. What do you want to read at 2 a.m. when you’re sleep deprived, feeding your baby and have one free hand for your phone?

That question is the driving force of Romper, which is emerging as a formidable publisher two years into its quest to attract millennial moms. The site—a spinoff of big sister Bustle—said it has grown revenue 400 percent and traffic by 38 percent this year. It’s also attracted 27 new advertisers, mostly food and consumer packaged goods brands like Hershey’s, Plum Organics, Red Baron and Dove that are interested in sponsored videos.

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Mom media is a crowded space, from pregnancy apps to Facebook groups to mommy blogs.

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