6 Newly Funded Tech Startups That Aim to Alter Digital Marketing

Including Everage, Amplitude, Appboy and others

Cash keeps pouring in for analytics and targeting players.
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Whether investor cash can continue to be poured into marketing and advertising technology startups at the break-neck speed we’ve seen in recent years remains to be seen. What’s clear is that up-and-coming companies are still attracting investments because the future of business is digital, and—as artificial intelligence and mixed-reality tech grows—we’re really just getting started.

With that in mind, here are a handful of notable startups that just picked up funding.

1. Precision marketing
On Wednesday, Evergage revealed that it raised $10 million in Series C funding and now has brought in $31.5 million to date. The Somerville, Mass.-based company offers data-driven personalization for email and websites, competing with the likes of Salesforce, Sitecore and many others. Evergage clients include Walmart México, Lenovo and Hexaware Technologies.

2. The future is all about product
Amplitude doesn’t fit snugly in the mar-tech or ad-tech categories, but it appears to be onto something when it comes to how brands like Nestle, Capital One and Under Armour are building up their product teams. Offering analytics for mobile and web product usage, the San Francisco-based player helps major companies like Microsoft, Twitter and PayPal with insights that guide them in an emerging world where products and features must be developed to create best-in-class customer experiences or otherwise lose to the competition.

Investors definitely believe in such a vision, as Amplitude today announced $30 million in Series C funding led by IVP, bringing its total funding to date to $59 million.

3. App-tastic
New York-based Appboy aides Domino’s, Lyft, AirBnb and DraftKings in delivering targeted marketing messages to consumers and then tracking the results. The 6-year-old company, according to Fortune, reeled in $50 million in new Series D cash on Wednesday. The money round, which Iconiq led, brings Appboy’s total funding to $93.6 million.

4. Fast messaging tech
Last week, Hustle, a one-to-one text messaging platform that aims to humanize the way that organizations communicate, closed$8 million Series A financing. Amherst College, Planned Parenthood and a few left-leaning political organizations have utilized Hustle to advocate for causes.

5. Streaming success 
On Aug. 10, on-demand video streaming software company Sherpa announced $5.5 million in series A funding. With its API-based video management and analytics system, the startup enables companies like Levi Strauss, Tyson Foods and Gilead to deliver video across an organization’s needs while storing and centralizing data.

6. Insights bring big cash
SimilarWeb, a digital market intelligence company, recently revealed that it has raised $47 million, bringing its funding total from recent years to $112 million. The San Francisco-based company’s latest round of cash will be utilized for global expansion and to launch a consultancy division. It provides insight about website and mobile apps across industries for brands such as Unilever, HSBC, eBay and adidas.