6 Key Facebook Strategies for University and College Administrators

While Facebook got its start on college campuses in the US, today it’s truly become a global phenomenon. Over 250 million people around the world use the site each month. Nevertheless, four years later, many university and college administrators are using Facebook to keep in touch with core constituencies: current students, prospective students, alumni, and fans. Those responsible for managing a university’s official Facebook efforts face a daunting task. Here, Inside Facebook takes a look at six key strategies all administrators should think about when building a Facebook presence.

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