Check out these six digital marketing stats that grabbed our attention this week.
1. Insta-shoppers are a thing
Retailers are spending 52 percent of their digital ad budgets on mobile, per a report from online marketing researcher L2. The same research found that Instagram users are 70 percent more likely than people on other social media platforms to purchase items on their smartphones.
2. Walk like an angel
L2 also reported that Victoria's Secret gets 26 percent of total interactions through its influencers, who are chiefly the brand's "Angel" supermodels.
3.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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