Did you know that there are over 150 million blogs on the internet, and around 175,000 new blogs are added to the web daily.
So, here’s the big question: how do you make yours stand out?
Start by including engaging images, as articles with photos get 94 percent more views. Use a clean design and layout, optimising your blog for desktop, mobile and tablet viewers.
Have a unique voice – write conversationally, use short sentences and let your perspective shine through. Connect your blog to multiple social media outlets (Twitter loves blogs), include a direct call to action in your posts and, perhaps most importantly, go against the grain. Not much point saying the same things as those other 150 million bloggers.
This visual from Quick Sprout looks at the 6 elements of a powerful blog post.
(Source: Quick Sprout.)