Industry Updates: Top-25 firm 5WPR just signed the clothing-and-accessories retailer Giutzy as part of an ongoing effort to further expand its high fashion portfolio. For those who aren’t into women’s footwear, Giutzy is an “exclusive deals” retail site run on the same online coupon model as Ideeli and the flailing Groupon.
Of course, this move makes a lot of sense following the phenomenal success of Ideeli, which continues to raise serious funds long after its first-place finish in the 2011 Inc. 500.
Gituzy currently serves accessory obsessives who make up something of a niche market, but 5W plans to build buzz around their newest client with “celebrity and spokesperson integrations” and “co-branded partnerships.” Readers: Any impressions of Giutzy? Are they fit to compete with Ideeli? And can you think of any appropriate celebrity spokespeople (assuming Posh 2.0 is too busy/pricey)?