You May Have Forgotten 50 Cent's Errant Tweet; The FTC May Not

What happened recently to rapper 50 Cent after Tweeting from the floor of a trade show is a classic example of a shrewd entrepreneur using social media to get the word out about something that they believe in; and in this case, have a personal financial stake in. Unfortunately, without knowing it, by virtue of those Tweets, 50 Cent is now in the crosshairs of a great online debate.

The use of social media promotion to raise the share price of a fledgling company is certainly a concern, not necessarily from SEC regulations but, rather, under the FTC Guidelines for Testimonials and Endorsements.