5 Ways Journalists Are Starting to Jam With Biz Stone's Jelly

A week ago, Twitter co-founder Biz Stone launched his new venture, a crowdsourced question-and-answer service called Jelly.

And some social media editors are already getting a taste for it.

The App, which allows you to snap a photo of something and gather responses from others, drew more than 100,000 questions in its first week, according to RJMetrics, which analyzes startups’ traffic numbers and engagement data. About a quarter of them were answered.

RJMetrics CEO Robert J. Moore crunched some data he gathered using his own Jelly account, and found that over half of the questions asked in the first week contained the words “who,” “what,” “why,” “where,” “when,” or “how.”

Screen shot 2014-01-15 at 2.53.50 AM
“Again, this makes logical sense given the heavy photo component,” Moore noted in

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in