5 Trends Shaping the Digital Travel Customer Experience (Infographic)
Mobile, online reviews and social media all empower consumers to make informed purchasing decisions and share their experiences.
The travel industry is one of many that have been disrupted by digital innovations. More consumers are turning to online marketplaces to review their options and book travel. An infographic from SDL, a provider of customer experience management solutions, outlines how travel trends are shaping the future of the digital shopping experience.
Mobile is a big part of the coming shift, not just for the travel industry, but for e-commerce as a whole. Just as consumers want access to coupons and other deals on their mobile devices, 62 percent of travelers want the ability to book hotel accommodations.
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