How do you discover the next “big thing?” In this over-connected world, there is no end to the way people can seek out new music, books, TV shows and movies. GigaOM Pro is releasing a comprehensive report today at paidContent 2012 about those sharing methods, and some of the results are surprising.
GigaOM Pro‘s report, The Discovery Democracy: How Social Discovery is Transforming Entertainment, looks at the media discovery habits of more than 1,100 U.S. fans and charts and explains how they get recommendations.
And although there are zillions of services like GetGlue, Twitter feeds, and iTunes Genius, people tend to go old-school and rely on trust when they are getting a recommendation. Radio and magazine promotions tend to sell a lot of media, as well as Google searches and face-to-face recommendations from friends.
GigaOM Pro’s David Card will present the survey and report during his speech “Can digital discovery live up to its potential?” You can catch the livestream of his session here at 1:45 p.m. Eastern Time.
*Update: You can download the report here.