5 Super Bowl Digital Marketing Stats That Will Grab Your Attention

Stranger Things, lucky Eggo and social causes reign supreme

The stats from Super Bowl LI —which saw the New England Patriots overcome a 25-point, second-half deficit to stun the Atlanta Falcons in overtime, 34-28—are flowing in. Here are a handful from the digital marketing realm that have really jumped out so far from Amobee Brand Intelligence.

  1. From midnight until 7 a.m. today, according to Amobee, Big Game advertisers that aired a social-causes-minded message averaged 275 percent more online chatter compared to Sunday. Per the data company, the brands that were the recipients of such buzz included Budweiser,
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