5 Steps for Measuring Your Social Media Presence [Infographic]
Begin by creating SMART social media objectives: Specific, Measurable, Actionable, Realistic and Timed.
Understanding how to effectively measure social media is challenging; oftentimes marketers aren’t sure how to identify and use specific metrics. Every business needs a strategy tailored to its own particular objectives.
Start with setting objectives according to the SMART acronym: Specific, Measurable, Actionable, Realistic and Timed. This practice will ensure your objectives are in line with your metrics.
Choose very specific social media goals that support the company’s overarching objectives, such as generating leads, retaining existing customers, reducing costs, increasing awareness, etc.
Be clear about who qualifies as a “lead,” which could vary depending on your type of business.
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