5 Startups Giving It Their Best at SXSW

New twist on the elevator pitch

The road to SXSW glory is paved with good ideas, and this year is no different even if some of past festival standouts are not along for the ride. For instance, Foursquare and GroupMe decided to sit this one out, but that just means that maybe, just maybe, a new startup contender could stand out. The interactive portion of SXSW started officially Friday, but on Thursday local Austin tech companies showed off their companies at the Startup Crawl.

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