5 Reasons You Should Attend Social Ad Summit 2009

-Large Social Ad Summit Logo-The second annual Social Ad Summit is coming up in three weeks in New York City and we’ve finally lined up our speakers and have finished most of the preparations. If you haven’t purchased your ticket yet, it’s not too late! Are you still on the fence about going? Below are seven reasons you should attend. Also make sure to enter your email in the form at the end of this article for a chance to win a free ticket. We’ll be giving 5 away over the next few weeks at random to members of the Social Ad Summit list.

1. Opportunity To Network With Industry Peers

Conferences are all about the networking opportunities and this conference is no different. There will be a few hundred marketers and industry executives at this year’s Social Ad Summit. Boost your social capital and schmooze with industry influencers. It’s also a great way to keep abreast of all the issues facing developers and marketers by talking to them one-on-one. Best of all, developers that attend the event have the opportunity to get marketing deals from some of the largest brands and agencies. If you’re applications are ad supported, there’s no excuse to miss out on this event.

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2. Chance To Meet With Leading Marketers

As I just mentioned, some of the largest digital marketers will be at the event. Marketers are looking for new creative models that help brands increase their exposure. That means new business opportunities abound so it will be to your detriment to avoid this year’s Social Ad Summit!!

3. Excuse To Visit The Big Apple

Getting people to fly from San Francisco to New York City is like pulling teeth. However this year we have people attending from around the world including Japan, Israel, and Germany. Don’t get stuck in the Valley bubble and meet directly with the people that are running the largest marketing campaigns on the social web. New York is also an amazing city to visit and given that it’s the city that never sleeps, you won’t be needing to pay for a hotel!

Alright, maybe you’ll want to sleep a bit which is why we’ve set up a deal for discount rooms at The Westin in Times Square (found here).

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4. Learn About Current Marketing Trends

Marketers are constantly searching for the most innovative social media marketing programs and we’ll have five of them presenting at this years event. Whether it’s on Twitter, Facebook, MySpace, or even social networks like MyYearbook, we’ve got it! This space is rapidly evolving and brands, marketers, and developers are trying to make sense of it all. Come to the Social Ad Summit to find out the latest marketing programs and some of the innovative strategies being used by large publishers.

5. Stay Abreast Of Issues Facing The Most Profitable Area: Games And Offers

Social games are generating the most revenue in this space currently. Whether it’s through virtual gift sales, virtual currency, or offers, developers are making a killing. Find out what the most effective strategies are for increasing return and find out some of the most creative ways that brands are getting in on the action. Hear from social gaming industry leaders and monetization platforms.

Free And Discounted Tickets

Over the next few weeks we will be giving out 5 free passes to the conference as well as some daily discount offers. If you sign up for the Social Ad Summit list below, we’ll send you information about the discounts and deals. Don’t worry though, we won’t be sending you spam. This email list is exclusively for Social Ad Summit information. Also, if you are a student, we have a few discount tickets available. If you’re interested in the student price, email socialadsummit [at] gmail [d0t] com. Otherwise, enter your information below! If you purchase your ticket and end up winning a free pass, we’ll either refund you for your ticket or provide you with an additional ticket for your peers.

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Agenda

If you still aren’t convince that this is the best conference around, check out our latest agenda for the event! (More speakers to be added this evening)

8:45am – 9:00am
The State of Social Advertising
Introduction by Nick O’Neill about the current social advertising/social marketing economy.

9:00am – 9:45am
“Mad Men” Of The Web
A conversation with some of the largest social web publishers about differentiating yourself in a sea of content. Are large publishers the new “Mad Men”? Is virtual currency the best monetization model or are new forms of social marketing programs the best way? What’s the difference in offerings between platform owners and platform developers?

  • Nick O’Neill, Founder, Social Times Inc. (Moderator)
  • Lisa Marino, VP of Sales, RockYou
  • Geoff Cook, CEO, MyYearbook
  • Mike Trigg, VP of Marketing, hi5
  • New Speaker to be added this evening

9:45am – 9:55am
Social Times 25 Case Study
This will be a presentation by one of the top 5 Social Times 25 marketing programs this year.

9:55am – 10:05am
Social Times 25 Case Study
This will be a presentation by one of the top 5 Social Times 25 marketing programs this year.

10:20am – 11:00am
Road Blocks: How Marketing Changes in an Open Conversation
Advertisers worst nightmare is when campaigns get off message. Nick O’Neill interviews a panel of brand managers and agencies to talk about how they overcame the difficulties in they’re social media campaigns.

  • Sean Muzzy, NEO @ Ogilvy
  • Natalie Petouhoff, Forrester Research
  • Thomas Boland, WWE
  • Victoria Ransom, CEO & Founder, WildfireApp

11:00am – 11:20am
Break

11:30am – 12:10pm
Mobile Money, Mobile Problems
The social mobile space is booming with the rapid growth of the iPhone platform and competing platforms like Android. In this session we will be discussing the marketing opportunities in the mobile space, and how this compares to other locations like social networks and social applications.

  • John Trimble, Chief Sales Officer, Pandora
  • Justin Siegel, CEO, MocoSpace
  • Sam Yam, AdWhirl

12:15pm – 1:30pm
Lunch

1:45pm – 1:55pm
Social Times 25 Case Study
This will be a presentation by one of the top 5 Social Times 25 marketing programs this year.

1:55pm – 2:40pm
Playing For Real Money
Social games have been leading the charge on social platforms. Over 50 percent of the top applications on Facebook and other platforms are social games and so far games have proven to be the most lucrative applications. This panel will explore the challenges of monetizing games and what opportunities exist for brands within games.

  • Peter Kafka, MediaMemo, Moderator
  • Andrew Trader, VP of Business Development, Zynga
  • Sebastien De Halleux, COO & Co-Founder, Playfish
  • Wade Tinney, CEO, Large Animal Games
  • John Pleasants, CEO, Playdom
  • Kathleen Pitcher, Electronic Arts

2:40pm – 2:50pm
Social Times 25 Case Study
This will be a presentation by one of the top 5 Social Times 25 marketing programs this year.

2:50pm – 3:00pm
Social Times 25 Case Study
This will be a presentation by one of the top 5 Social Times 25 marketing programs this year.

3:00pm – 3:15pm
Break

3:20pm – 4:05pm
How to Turn Monopoly Money Into Gold
With the rise of virtual worlds and MMOs on social platforms, virtual currencies have become a large component of the advertising space. Whether it’s offer-based solutions or sponsored virtual gifts, there is real money being made in virtual economies and this session will dive into the details.

  • Nir Eyal, CEO & Founder, AdNectar
  • Lisa Rutherford, President, TwoFish
  • Brian Balfour, Founder & VP of Product, Viximo
  • Noah Kagan, Founder & CEO, Gambit
  • Anu Shukla, Founder & CEO, Offerpal

4:10pm – 5:00pm
Show Me The Money! Measuring Social Media ROI
Brands are spending $50k – $500k on ads and applications within social networks. With these new advertising investments, what’s the ROI and how are we measuring it? This session will explore creative campaigns that have been executed and will speak with the brands to find out what returns they’ve been getting.

  • Jodi McDermott, Clearspring
  • Ian Swanson, CEO & Founder, Sometrics
  • Adam Caplan, Director of Business Development, SuperRewards
  • [More to come]

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