5 Reasons Why Social Media Marketing Is All About Internal Relationships

Don't even think about Facebook or Twitter until you talk to the people sitting next to you. Period.

Yes, you read that right: internal. Forget about your target market for a second… don’t worry, it’s only a second. You can get back to remembering them shortly. A big part of turning your social media marketing environment into a return on investment-generating machine is to get your company on board. Particularly, you’ll need subject-matter experts from sales, product and other disciplines to contribute ideas or full blog posts. They have insights from in the trenches, and this is what will resonate with your clients and prospects.

So, before you reach out to prospective buyers, you’ll need to engage your prospective helpers.

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