4 Ways Mobile App Engagement Can Grow Your Small Businesses

According to the Pew Research Internet Project, 91 percent of American adults own a mobile phone, and more than half use them to access the Internet. For small businesses, this means that maintaining a mobile presence is highly important, if not essential. People want access to information more quickly and more easily than ever. Mobile applications work in real time, all the time so your small business can be open all day, all night and on weekends! Real time and on-the-go-access opens the door to new, potential customers and keeps loyal customers engaged.

Should you build a custom app for your business?

It’s obvious why all the ‘big brands’ utilize mobile apps, but are they integral marketing and sales tools for small businesses as well? Forbes Magazine writes, “Every business should be thinking about building apps today.

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