5 Essential Elements Of A Great Twitter Content Strategy

What’s your Twitter strategy?

If you tried answering this question with “Ummm, we tweet a lot, and we use hashtags,” that’s not good enough.

To be successful on Twitter – whether you’re tweeting on behalf of a Fortune 500, the small mom-and-pop down the streed or your own personal brand – you need a well-articulated content strategy that covers the who, what, when, why and how.

Who is tweeting? Who are you tweeting to?

The question of who should be one of the first ones you answer when coming up with your Twitter strategy.

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