Between gearing up for Sunday’s Super Bowl and lots of news around different social ad products, it’s been a busy week in digital marketing. Here are five data points that stood out:
1. Is the Super Bowl worth it?
Every year, marketers wonder if pricey $5 million Super Bowl ads actually drive sales—or at the very least, awareness.
To find out, Adweek asked four past advertisers if it is worth it. The resounding answer: Kind of. In interviews with Wix, Persil ProClean, GoDaddy and It’s a 10 Haircare, brands had a mixed reaction to whether their ads were effective.
Although GoDaddy is sitting out this year’s game after a series of controversial and sexist ads, last year’s game resulted in 58 percent of web traffic during the ad coming via smartphones.
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