4INFO Launches Olympic Alert Ads
4INFO just unveiled a program to let advertisers sponsor mobile SMS alert updates on the Summer Olympics, MediaPost reports. “The new Brand Engage platform for the Olympics lets marketers run targeted ads that appear beneath news alerts by country, sport or medal counts.”
Here’s how it works: 4INFO is asking CPMs of $20 to $40 on its Olympic updates, the report said—that’s roughly double the rates it usually charges for sports content on the mobile publishing and ad service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in