40 Pros Share Tips for Successful Influencer Marketing Campaigns (Infographic)
Influencer marketing is a great way to engage with social audiences in an organic and targeted way. Here are some tips for getting started.
Marketing to online audiences can be tricky. Between Facebook and Twitter going pay-to-play and the increased use of ad blocking software, it would seem that the era of organic digital marketing is over. However, there are still ways to reach online audiences without having to launch a million dollar ad campaign.
With influencer marketing, businesses can take advantage of the influence of popular digital creatives. But this strategy is not without its challenges. Many brands struggle to identify the right influencers for their campaigns, while others hesitate to relinquish creative control, which undermines the organic nature of influencer marketing.
To wit, The Shelf, a marketplace that connects brands with influential bloggers, asked 40 marketers for their insights into running effective influencer campaigns.
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