Twitter's decision to purchase long-time data partner Gnip will have far-reaching implications for social media marketers, per a snap poll of industry players today.
Boulder, Colo.-based Gnip is one of a limited number of vendors that access Twitter's so-called stats firehose, but it also works with data from Foursquare, Facebook, Tumblr, Instagram, YouTube, etc. What Gnip's full breadth of data—from the aforementioned social sources—means to the future of Twitter-based advertising and marketing seems intriguing. While the price of the purchase hasn't been revealed, Apple bought a similar data company, Topsy, four months ago for more than $200 million.
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