Social advertising is on the rise. Consumers are flocking to various platforms to discuss products and services, but measuring ROI has been a struggle for brands. How well does social media advertising really work? A new infographic from AOL Platforms looks at data from marketing analytics platform Convertro to dispel some of the myths.
Some key points from the data:
- Social media is subtle. Advertising on social media may not necessarily close a sale or help acquire a new customer. However, it does influence buying decisions along the way.
- Pay up. Paid advertising on social sites lead to greater sales conversions than organic posts.
- Know your networks. Conversion rates differ depending on the platform. Advertising on Twitter is much more effective than paid posts on Facebook or Pinterest.
- Know your audience. The efficacy of social advertising varies by industry. It’s very effective for subscriptions and e-commerce health/beauty products. It’s less effective for e-commerce apparel, food and beverage.
For more insights, check out the infographic below: