4 Key Teachable Moments for Marketers Who Create Mobile Content

Focus on the consumer and make sure to delight them

Adweek partnered with Bloomberg Media to present insights from leading marketers and analysts around the topic of “Marketing In an Interruptive World.” The first installment, focusing on Mobility and Content, took place at Bloomberg’s headquarters on the morning of March 28. Following a presentation by Bloomberg Intelligence’s U.S. director of research Paul T. Sweeney, Adweek editorial director James Cooper moderated a panel discussion that featured Sweeney as well as DDB North American CEO Wendy Clark, Toys “R” Us CMO Carla Hassan and Visa’s svp, global marketing platform, Kim Kadlec. The morning wrapped up with a chat between Adweek director of editorial partnerships Michael Bürgi and Periscope CEO and co-founder Kayvon Beykpour.

“Because mobile, digital and so many new opportunities are so alluring and so interesting, we tend to rush in one direction a lot of times in the industry,” said Clark, who urges industry players to keep their options open. “No consumer simply uses one medium.”

Check out the video above for the highlights of the morning.

For more insight from panelists, check out their videos below:

Kim Kadlec, SVP, Global Marketing Platform, Visa

Wendy Clark, CEO, DDB North America

Kayvon Beykpour, CEO & Co-Founder, Periscope

Carla Hassan, EVP, Global Chief Marketer, Toys”R”Us