Along with data company 4C, Adweek is tracking the top moments on social media from the 2016 Olympic Games in Rio de Janeiro. Here are the buzziest moments from the second weekend.
1. Britain wins back-to-back gold
Britain's Max Whitlock lit up social media last week for winning the country's first Olympic medal—a bronze—in the all-around gymnastics competition.
On Sunday, Whitlock upped his medal count by two, winning gold in the floor exercise and pommel horse events, marking the first time Britain has won a gold medal in a gymnastic event. The event sparked 615,641 engagements across social media.
I CANT BELIEVE IM A DOUBLE OLYMPIC CHAMPION pic.twitter.com/jmrXVs5tgb
— Max Whitlock (@maxwhitlock1) August 15, 2016
2. Usain Bolt strikes again
Jamaican Usain Bolt won his third consecutive gold medal in Rio last night during the men's 100-meter race, racking up 447,595 mentions on social media.
With a time of 9.81 seconds, the race was Bolt's slowest so far but still .08 seconds faster than USA's Justin Gatlin.
3. Elaine Thompson takes home gold
Bolt wasn't Jamaica's only runner to win gold over the weekend.
Elaine Thompson, 24, placed first in the women's 100-meter, beating Team USA's two-time champ Tori Bowie and two-time winner and teammate Shelly-Ann Fraser-Pryce. The event netted 460,986 social engagements.
Meet the world's fastest woman: Elaine Thompson.
— NBC Olympics (@NBCOlympics) August 14, 2016
4. History repeats itself in the pool
Sixteen years after winning gold in the 50-meter freestyle race in Sydney, the United States' Anthony Ervin, 35, became the oldest male swimmer to win an Olympic individual event on Friday.
After struggling with depression and suicide following his win in 2000, Ervin worked his way back to the Olympics in 2012, snagging his second gold in the 4 x 100-meter freestyle relay and winning his first individual award last week. His win pulled in 445,329 social engagements.
Good morning! [Team AE] pic.twitter.com/uPxRggN06V
— Anthony Ervin (@AnthonyErvin) August 13, 2016