Good News, Bad News: Facebook Tops 3Q ‘Impact Media Value’ Index From General Sentiment
Facebook is No. 1, but this is both a good thing and a bad thing: The social network soared to the top spot of the ”impact media value” list in the Q3 2012 Global Brands report from General Sentiment, but that list factors in all mentions of the brand, good and bad.
Facebook is No. 1, but this is both a good thing and a bad thing: The social network soared to the top spot of the ”impact media value” list in the Q3 2012 Global Brands report from General Sentiment, but that list factors in all mentions of the brand, good and bad.
General Sentiment said this marked Facebook’s debut on its charts, and the social network finished in the top spot with $751,163,560 of impact media value: $432,884,780 from Twitter, $168,204,318 from the news media, and $150,074,462 from social media (obviously not including Twitter).
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