3Q EARNINGS CALL: How Facebook Can Learn From Instagram’s Early Advertising Test
The recent preview of how ads will look on Instagram drew some attention during Facebook’s third-quarter earnings call Wednesday, as BTIG Analyst Richard Greenfield, who has been critical of the social network’s advertising efforts in the past, asked whether Instagram’s mission of ensuring that its ads are “creative and engaging” would carry over to its parent company.
The recent preview of how ads will look on Instagram drew some attention during Facebook’s third-quarter earnings call Wednesday, as BTIG Analyst Richard Greenfield, who has been critical of the social network’s advertising efforts in the past, asked whether Instagram’s mission of ensuring that its ads are “creative and engaging” would carry over to its parent company.
Greenfield asked during the earnings call:
Hi. I really wanted to ask you about the Instagram blog post that you put up the other week, where you stated specifically that, I think the quote from the blog was, you want ads to be creative and engaging, and that seems pretty different than most of the advertising that I have seen on Facebook, whether on mobile or on the desktop.
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