REPORT: Robust 3Q for Facebook Mobile Advertising
Facebook’s transformation into a mobile company has found its way into third-quarter-2014 statistics on clients of digital marketing agency 3Q Digital, which reported that mobile impressions were up 51 percent compared with the second quarter of 2014, while clicks rose 180 percent, click-through rates were up 85 percent and cost per click dropped 40 percent.
Facebook’s transformation into a mobile company has found its way into third-quarter-2014 statistics on clients of digital marketing agency 3Q Digital, which reported that mobile impressions were up 51 percent compared with the second quarter of 2014, while clicks rose 180 percent, click-through rates were up 85 percent and cost per click dropped 40 percent.
3Q Digital analyzed more than 650 million third-quarter-2014 impressions on both desktop and mobile, and its overall findings when comparing results to the year-earlier quarter were:
- Impressions were down 54 percent.
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