Digital marketing agency 3Q Digital shared its predictions for Facebook and other social networks for 2015 from CEO David Rodnitzky, chief operating officer Dave Yoo and senior director of social Dayna Moon, with one of them going so far as to make the gutsy (but unlikely) call that Facebook will acquire Twitter.
- The Federal Trade Commission comes out with a position statement on the legality of native advertising, requiring publishers to enhance the prominence of their disclosures.
- Google introduces “Google Shopping,” or feed-based advertising for hotels, restaurants, mortgages and insurance.
- Google reports disappointing quarterly results as a result of two factors: decline in desktop search (as a result of mobile) and decline in AdSense revenue (as a result of Facebook Audience Network).
- Facebook acquires Twitter!
- Facebook will acquire a high-profile Preferred Marketing Developer — Nanigans, Mobile App Tracking, etc.
- Twitter will also make a high-profile ad-tech acquisition.
And Moon predicted:
- For social, I think 2015 will be survival of the fittest. Innovation will play a pivotal role for everyone as the race to acquire more ad dollars continues to heat up.
- Twitter is aggressively building products to appeal to more direct-response advertisers as it moves its focus away from attracting new users to focusing more on quality engagement with its existing base of users.
- Pinterest will increase its market share and likely steal from Facebook as its technology advances and advertisers become more knowledgeable and comfortable with the platform. However, the back-end metrics aren’t quite up to par yet. If Pinterest were to purchase Snapchat or a similar messaging application, that would put additional pressure on its competition.
- Facebook will continue its quest to take on Google and develop a full end-to-end marketing platform. As more success stories surface around multi-attribution campaigns with Atlas, dollars will continue to shift Facebook’s way.
- Competition for mobile and app installs will become even more competitive. CPIs (costs per install) will double as the space expands, and engagement will be more of a focus for brands and advertisers.
- Content will evolve as brands find what resonates with their audiences.
Readers: What did you think of the 2015 predictions from 3Q Digital?
2015 crystal ball image courtesy of Shutterstock.