3Q Digital Examines Mobile Advertising Results In Advance Of Facebook’s 1Q Earnings Call
With Facebook’s first-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing data from its clients across a variety of advertiser objectives and verticals.
With Facebook’s first-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing data from its clients across a variety of advertiser objectives and verticals.
Findings by 3Q Digital included:
- As previously stated by Facebook, 53 percent of ad revenue in the fourth quarter of 2013 was attributed to mobile, up from 49 percent in the third quarter of 2013.
- Overall Facebook campaigns showed a 45 percent increase in mobile spend in the first quarter of 2014 compared with the fourth quarter of 2013.
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