We Will Be Inundated With Movie Marketing Forevermore

Still smarting from the huge losses tied to the film John Carter, Disney is now banking on The Avengers, the Marvel comic hero extravaganza that opens May 3, but had its Los Angeles premiere last night. And unlike John Carter, which can attribute its losses, in part, to the marketing effort, Disney is backing this film up with promotional power.

Bloomberg reports that Disney has launched an Avengers game, has ramped up its advertising, has a cartoon in support of the movie running on a Disney network, is hosting free screenings, and has made the trailers available on iTunes where they have broken download records.