Where are consumers spending most of their time on their phones? While Facebook, Gmail and Google Search top the list, according to new research from Mobile Posse, consumers spend the most time on their phones checking their homescreen.
Arbitron Mobile conducted the research on behalf of Mobile Posse over a three month period. They installed the “Arbitron Mobile Meter” onto the devices of 3,000 consumers using different Android phones made by Samsung, LG, ZTE and Huawei to monitor the users’ voice, data and app usage. They found that a preinstalled homescreen app generated an average user session of 88 minutes per month, compared to 74 minutes for Facebook and 44 minutes for Gmail.
So what does this mean for content creators? Well the homescreen is pretty useful property and could be the best place to run ads or even as a place to create fun content for.