3 ways to immediately improve your Facebook mobile app install ads

The app economy has grown exponentially in recent years. While there is still tremendous untapped potential in the market, the “app bubble” has created a number of challenges for app developers and publishers both in terms of discovery and monetization. With less than 1 percent of all apps generating significant revenue, and more than 1 million apps in Apple’s App Store alone, simply having a cool feature or great user experience is no longer good enough.

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