3 Ways Every Brand Can Use Social Influence to Drive Business

No matter how small or large your business is, influencers can be an important component of your marketing strategy.

social influence

Gina Joseph is the digital engagement manager for Cision’s marketing department, and is an editor and features writer for Cision Blog. She’s a book nerd, Detroit sports enthusiast, lover of cats, lifelong Phil Collins fan and budding snowboarder. Find her on Twitter @Cision.

Even as we get ready to usher in 2015, PR pros and marketers alike continue to struggle with the best ways to use social media in a successful campaign strategy. Social is now (hopefully) considered crucial for any business or brand that wants to be seen — after all, it’s where your audience heads for information, to ask questions and to be heard.

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