3 Surefire Ways To Turn Facebook Likes Into Love
A little like goes a long way when fans interact with businesses on Facebook; here are three surefire ways to boost engagement with your brand.
Most businesses know enough to establish a fan page and accrue likes, but what about taking it to the next level?
Here are some ways to mobilize fans beyond the like stage and encourage them to take action — namely, getting them to buy your product and become loyal to your brand.
Each click is a fan with the potential to interact and serve as brand influencers, early adopters and a pocket sales force. Here’s some good advice on mobilizing fans beyond the like.
Sow Local Communities
Retailer Kohl’s and its Care for Kids program got a boost and fan involvement by creating a custom application that allowed Facebook fans to get involved by posting their own photos, adding comments and then voting for the school of their choice, which would eventually receive part of a $10 million pie allotted to 20 deserving schools across the nation.
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