3 Stereotypes That PR People Just Can't Shake
Guest post by Colin Jordan of Egnyte.
This is a guest post by Colin Jordan, senior manager of corporate communications at enterprise software company Egnyte.
You’re different. You’re not one of those “typical PR people.” You want a fair shot with the media, but you just can’t seem to break through the stereotypes!
Trust me, you are not alone…
When I started working in PR it was an uphill battle to meet journalists and make quality connections. It resembled a West Side Story-style scenario where journalists and PR were protective of their own side and didn’t want to let an outsider “in.” But
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