3 Reasons To Love Facebook Fan Page Lurkers
In the age of Facebook “Likes”, Twitter followers, and channel subscribers, lurkers get a bad wrap.
A lurker is a user who reads updates, watches videos, or shares a tweet without actually standing up and being counted as a member of the community. They do everything but “like” a page, “follow” a Twitter stream, or subscribe to a YouTube channel.
Unless you’re lucky enough to have a boss or manager who sees the bigger picture of engagement over membership numbers, it will be an uncomfortable meeting when you’re asked to explain why there’s so few people actually “liking” the page.
Here are a few tips for explaining the value of a Facebook lurker to your boss or manager.
Where There Are Lurkers, There’s Interest.
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