3 Reasons Email Marketing Is The Most Effective at Reaching College Kids

If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s digital environment. The logic goes that email has lost its luster to ‘sexier’ marketing channels like Facebook, Twitter, and Foursquare, especially when the target audience is tech-savvy college students. Contrary to popular belief, email is the best engager of college kids as Boris Revskin, CEO of CampusLive, explains after the jump.

If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s digital environment. The logic goes that email has lost its luster to ‘sexier’ marketing channels like Facebook, Twitter, and Foursquare, especially when the target audience is tech-savvy college students. Contrary to popular belief, email is the best engager of college kids as Boris Revsin, CEO of CampusLive, explains after the jump.

College Insight Series: Lesson #1 – Email can be just as good or better at creating action in the college market

When Facebook redesigned its messaging system in late 2010, the company intentionally built the user experience to be unlike email.

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