3 Key Questions About Twitter's Ads Before the IPO

A slew of marketing experts weigh in

Can Twitter's mobile ads explode and become a revenue bedrock like they have with Facebook?

Will Twitter ever attract Facebook's herd of direct-response marketers and local businesses?

Should Twitter roll out a dedicated video advertising product—a more intrusive, pure video ad treatment that brands would pay a premium for, rather than simply embedding YouTube spots into a Promoted Tweet?

We asked a handful of digital advertising observers those three questions the day after Twitter revealed its plans for an initial public offering.

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