3 In 5 Expect Candidates To Be On Facebook [Graphic]
About 88 percent of social media users in the U.S. are registered voters, but only three in five of them expect candidates to be on Facebook and less than two out of five will let that inform their voting decisions.
Social media is playing a greater role than ever in this year’s elections: 38 percent of people using the technology say that information on Facebook will influence their voting decisions as much as traditional sources will this year.
Just 61 percent of participants in a survey of 2,361 adults by Harris Interactive said they expect candidates to have a presence on social media, yet 88 percent of social media users in the U.S. are registered voters.
Digitas,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in