3 In 5 Expect Candidates To Be On Facebook [Graphic]

About 88 percent of social media users in the U.S. are registered voters, but only three in five of them expect candidates to be on Facebook and less than two out of five will let that inform their voting decisions.

Social media is playing a greater role than ever in this year’s elections: 38 percent of people using the technology say that information on Facebook will influence their voting decisions as much as traditional sources will this year.

Just 61 percent of participants in a survey of 2,361 adults by Harris Interactive said they expect candidates to have a presence on social media, yet 88 percent of social media users in the U.S. are registered voters.

Digitas, which commissioned the voter survey, taken late September, summarized the findings in the infographic appearing below. Let us know what you think in the comments section beneath this post.